Lead Generation
Identifying Target Audience
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Defining ideal customer profiles (ICP) and buyer personas
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Analyzing market trends and audience behavior
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Segmenting leads based on demographics, industry, and interests
Nurturing & Follow-Ups
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Sending personalized email sequences and drip campaigns
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Engaging leads through valuable content and retargeting ads
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Scheduling follow-ups to maintain interest and move leads through the funnel
Performance Analysis & Optimization
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Monitoring conversion rates and campaign ROI
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A/B testing outreach strategies and messaging
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Adjusting tactics based on data insights for continuous improvement
Lead Qualification & Scoring
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Filtering leads based on interest level and buying intent
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Using BANT (Budget, Authority, Need, Timeline) or similar frameworks
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Prioritizing high-quality leads for sales teams
CRM & Data Management
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Storing and tracking leads in a CRM system
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Analyzing data to refine targeting and strategies
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Automating lead tracking for efficiency